Alignment: When Life Shifts Because You Do

White Bear Effect – Why Trying Not to Think Fails

White Bear Effect – Why Trying Not to Think Fails

Here’s the paradox: when you try not to think a thought—the more it pops into your mind. This is proven by ironic process theory, aka the “white bear problem".

White Bear Effect – Why Trying Not to Think Fails

Here’s the paradox: when you try not to think a thought—the more it pops into your mind. This is proven by ironic process theory, aka the “white bear problem".